Family Values, Business Success

10/6/2024

When our client, the owner of Euromarkt d.o.o. first engaged us as legal advisor in the transaction of acquiring TPZ viličari (exclusive distributor of Linde forklifts), marking a significant milestone in their journey and industry presence, it was clear that the acquisition would go beyond just business.

Transaction that was perceived as a "smaller company taking over the bigger one" was even more about the legacies of two families, across two generations, and all the business and ethical legacy around it.

The financial impact of family businesses on the global economy is huge, as they provide over 60% of the jobs in many countries, including Croatia. More importantly, the heritage footprint of such family businesses brings integrity and character to entrepreneurship, and the Jagodin family exemplifies this perfectly!

We have learned many valuable lessons from this project as well as from our other family-owned business clients along the way:

• Substance beats form anytime (let me show you how my product/service works)

• Success needs balance (be a complete person to be a great professional)

• A handshake seals the deal (upholding integrity and trust in every interaction)

• Who you are is your most valuable asset (being authentic is key)

To us, this was supposed to be a one-off transaction, and yet, we dare to say, apart from the long-term client relationship, we've gained a much deeper and broader relationship of trust. Josip Jagodin, Matija Jagodin, Ilija Jagodin, Stjepan Jagodin, thank you for making us feel part of your great family.

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